Web & SEO Writing
Writing for the internet needs a different approach to traditional print media. Readers tend to skim copy and are reluctant to scroll through large fields of on-screen text.
Web copy must be crafted in a way that makes it instantly engaging and SEO-friendly. This means blending key words and messages into the writing while keeping the tone light and appealing.
David has produced online copy for:
- Clydesdale Bank and Yorkshire Bank
- ENER-G plc
- Freshfield Marketing Communications
- Business Link
- DTE Business Advisory Services
David recently completed a specialist course in advanced copywriting for the web, run by digital marketing experts Econsultancy.