Web & SEO Writing

Writing for the internet needs a different approach to traditional print media. Readers tend to skim copy and are reluctant to scroll through large fields of on-screen text.

Web copy must be crafted in a way that makes it instantly engaging and SEO-friendly. This means blending key words and messages into the writing while keeping the tone light and appealing.

David has produced online copy for:

• Clydesdale Bank and Yorkshire Bank
• ENER-G plc
• Freshfield Marketing Communications
• Business Link
• DTE Business Advisory Services

David recently completed a specialist course in advanced copywriting for the web, run by digital marketing experts Econsultancy.